Marketing / Ecommerce Director

Posted 22 April 2022
Salary£80000 - £100000 per annum, Benefits: bonus
LocationManchester
DisciplineQualified Finance
ReferenceAC/35900/EMD
Contact NameAaron Conneran
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Job description

Job Overview: Marketing / Ecommerce Director

Axon Moore are proud to once again be working with a high performing PE backed business that supply to some of the nation’s leading retailers. They have grown to circa £50 million turnover and have ambitious plans to exceed £100 million in the next three years. This is a fantastic opportunity to join a business who have ambitious growth plans and to have a real impact on the exciting journey ahead.

The Role:

As the Marketing/Ecommerce Director, you will be required to take ownership and be responsible for developing the Marketing and E-commerce strategies and delivering ambitious online revenue growth. You will be responsible of managing the full marketing mix, including brand, social media, SEO, influencers, PR and email database. You will work with the Senior Leadership Team and report into to the CEO.

Salary: £80,000 - £100,000 + bonus
Location: South Manchester

Main Duties:
  • Lead the definition, implementation and optimisation of the company’s e-commerce strategy to aid revenue growth
  • Develop, implement and drive forward exciting marketing plans and strategies
  • Build programs and initiatives to increase customer acquisition and retention across all markets
  • Build programs and initiatives to increase customer acquisition and retention across all markets
  • Implement best practice SEO, paid advertising strategies, affiliate marketing and managing email database
  • Utilise user feedback and analytics to improve performance
  • Direct merchandising performance through detailed weekly/ monthly reporting to stakeholders
  • Develop promotional strategies, determine and carry out a 12-month promotional calendar
  • Generate, optimise and control all website content through direct and marketplace sales channels
  • Work closely with the trading and sales teams to manage supplier relationships and purchasing in response to growth, product demand and availability
Person Specification:
  • Proven experience developing Marketing strategies and increasing profitability in a business.
  • Outstanding track record in the digital space, particularly paid channels, are essential
  • Proven experience and an impressive track record within Ecommerce and digital marketing
  • Possess exceptional interpersonal and communication skills; the ability to inspire, support and forge strong relationships within the Marketing team and throughout the company
  • Be incredibly familiar with optimising performance across paid marketing channels
  • Have a detail-oriented analytical approach to problem solving and the creative passion to launch stand out marketing designs
  • Understand the bigger picture of the brand itself and how it can appeal to a mainstream audience
  • Strong management /communication skills
  • Adopt an entrepreneurial mindset maintaining high standards for business impact and team performance
For immediate consideration or more information on the role, please contact Aaron Conneran at Axon Moore on 07503 621 256